August 2009
1 post
Ronald McDonald House Combines SMS & the Web for...
The Ronald McDonald House in Chicagoland and Northwest Indiana is using mobile donations to raise money to build the largest Ronald McDonald House in the world, according to Mobile Marketer.
The non-profit showed a video with a call-to-action asking people to text in. The response message contained a web link where users could go online to complete the donation. The text message itself...