» Mobile Giving Case Study: Using Radio to Collect Mobile Donations
The mGive blog has a nice case study about using radio as a call to action for mobile donations. KIIS FM, based in Los Angeles, hosted an on-air fundraiser with radio personality Ryan Seacrest to benefit the Children’s Hospital of Orange County. They were able to raise almost $9,000 via text message donations!
Try it! Text CHOC to 90999 to donate $5 to The Children’s Hospital of Orange County
