Integrating mobile into a non-profit’s overall brand strategy, whether it be for mobile advocacy or mobile giving, is critical to the success of a campaign. The mGive blog has a post up discussing this. They propose this concept business card with the donation call-to-action right there on the front of the card.
Leveraging external media to promote a mobile program is critical to building a successful campaign. Whether it’s on your website, You Tube, live events, or business cards, the idea is the same. Let people connect with you, join your list, and donate to your cause anytime they are interacting with your brand!
