Teleton MexAmerica Raises Largest One Day Amount to Date Using Mobile Giving
Fundación Teletón MexAmerica used mobile giving in their annual telethon last year on December 3rd. This was the first time premium SMS donations were used in a telethon. Mobile Accord just released a press release revealing that the Teleton raised $76,160 in mobile donations — the largest amount ever given using SMS!
According to Adriana Rangel, the International Program Coordinator for Fundacion Teleton MexAmerica, many of the mobile donors were first time donors. That is an exciting statistic. For an organization, mobile giving is a fantastic way to interact with first-time donors and cultivate a lasting relationship with them. The real value lies in turning that $5 donation into a life-long supporter and donor!
Try it! Text TELETON to 90999
